We stand against racism, and in solidarity with the Black community. Let’s amplify the voice of Black people, and fight systemic inequality in our world. #ShareBlackStories
#ShareBlackStories . We hear you, we see you and we are with you. We stand against racism. We stand with our Black community — and all those working toward justice in honor of George Floyd, Breonna Taylor, Ahmaud Arbery and far too many others whose names will not be forgotten. Time and time again, we have seen that the Instagram community has the power to bring about meaningful change. The more we #ShareBlackStories , the more we raise voices that make a lasting impact. To continue that impact, @facebook is pledging $10 million to efforts committed to ending racial injustice. ❤️
Bringing a unique flavor to their content, New York-based Vietnamese restaurant Di An Di ( @diandi .nyc ) created a new secret to-go menu and account “Di Di” ( @didi .nyc ) to keep its business cooking. “We engaged with our customers through Instagram’s use of visual storytelling,” says Tuan Bui, Di An Di’s co-founder. “Our posts and stories consist of interviews with our chefs on how certain dishes are made, what kind of ingredients are in them, flavor profiles and instructions on how to eat them.” The restaurant also pairs its to-go menu with the Order Food button on their profile, which connects customers directly to their delivery partner. “We posted our new special, the Viet Cajun crawfish boil, on @didi .nyc and it sold out in minutes!” Swipe through to hear Tuan’s advice on spicing up your business. #APAHeritageMonth
The COVID-19 pandemic is affecting small businesses everywhere. While businesses can continue to gain support from their communities on Facebook and Instagram, they can also help each other. Here are 4 ways you can support another business right now. Head to our Stories Highlights for more info on each tip.
In partnership with Small Business Roundtable, we published The State of Small Business Report: data collected from 86,000 small businesses and employees across the country. One thing we learned is that nearly half of the small businesses we surveyed have moved their operations online. Here are a few ways you can get started: Learn how to set up a virtual storefront using Shops on Instagram, customize your shop with different product collections, manage your shop across platforms using Commerce Manager and reach new customers around the world. Tap the link in bio to get started.
This week’s free learning resources are aimed at helping you build your audience on Instagram, understand your customers and improve your business account’s performance, so you can continue to move operations online. Find links to all these resources in our Learn From 🏡 Stories Highlights (located under our bio ). #LearnFromHome #FacebookBlueprint
What else can a social distancing chef do all day but cook? Massimo Bottura ( @massimobottura ), chef patron of Osteria Francescana in Modena, Italy, and founder of Food For Soul ( @foodforsoul_it ), has started a video series IGTV called “Kitchen Quarantine.” Shot by his daughter, the series shows Massimo cooking classic dishes with an Italian twist and answering fans’ questions.
You asked, and Layla Amjadi ( @layla_amjadi ), Product Manager IG Shopping, answered. Here’s what Layla had to say about the newly launched Shops, including when it’s rolling out, how to set it up and some creative tips and tricks.
In partnership with Small Business Roundtable, we conducted a survey of 86,000 small businesses and employees across the country. This week, we published what we learned in The State of Small Business Report. One-third of the owners and managers we spoke with said their small businesses had stopped operating entirely due to the current health crisis. But of those that are open, half report increasing online interactions with their customers and leveraging digital tools to stay more connected. Here are three ways you can engage your audience through Instagram: (1 ) Create a business profile, (2 ) Post regularly, including on Stories and (3 ) Communicate with customers through Direct Messaging. Tap the link in bio to get started.
Every week, we post a schedule of free learning resources to help you leverage Instagram during these times. This week, explore new opportunities to manage sales, get your products in front of customers and create a great post-purchase experience. Find links to all these resources in our Learn From 🏡 Stories Highlights (located under our bio above ). #LearnFromHome #FacebookBlueprint
Meet Layla Amjadi ( @layla_amjadi ), Product Lead for Shopping on Instagram. Today, we launched a new commerce tool called Shops and we know you have a ton of questions. Use the question sticker in our story and she will post her responses this Friday, May 22nd at 11:00 AM PT. Catch you then!
Today we announced the launch of Shops, an online store customers can access on a business’ Instagram profile or Facebook Page, as well as through Stories and ads. As a business you will be able to choose the products you want to feature from your catalog and customize the look and feel of your shop. Customers can browse collections, save products and place an order — either on your website or without leaving the app if you’ve enabled checkout in the US. For more information on how to get started, tap the link in bio.
Sabira Dharsi, CEO of headscarf brand Culture ( @culturehijab ), was already designing for an underserved community of women. Now, during COVID-19, her work has taken on an even greater urgency, as she’s adapted the brand’s marketing strategy to include IGTV tutorials showing an audience of Muslim women how to craft DIY masks. “Once the CDC began recommending cloth face coverings, we knew we had the right product for it. So, we went about creating content to show people how they could use our scarves,” Sabira says. Watch Culture’s videos to get inspiration during the #MonthofGood that serves customer needs right now.
To give people an easy way to show their love for small businesses, we’re introducing the new Support Small Business sticker on Instagram. When people use the sticker in Instagram Stories, their story will automatically appear in a shared Instagram story, so more people can discover more small businesses. We’ve also expanded our Business Resource Center on Facebook and Instagram to share the latest tips, resources and product information for businesses as they pivot online. Tap the link in our bio for more information.
Every Monday, we post a schedule of free learning resources to help you leverage Instagram during these times. This week, master the basics of posting on Instagram, learn about Instagram Stories stickers and consider how IGTV can help you connect with your customers. Find links to all these resources in our Learn From 🏡 Stories Highlights (located under our bio above ). #LearnFromHome #FacebookBlueprint
LACMA ( @lacma ) is giving art a new frame in Stories. The Los Angeles-based museum uses the questions sticker to curate collections, providing comfort for their community staying at home. “When you have a handle on the kinds of things that you can do to help your audience, there are so many opportunities to experiment with digital tools,” says KZ, LACMA’s Social Media Manager. “It’s also the time to ramp up your community management efforts and engage in meaningful, one-on-one interactions between your business and your audience, because we’re all craving a little human connection right now.” Stories by @lacma
Check out how restaurants like Square Pie Guys, Spruce and Troya are serving up the Food Orders sticker in Stories. Pair the sticker with craveable photos at home or post right as people are getting off work. Make it easy for people to tap in an order and stay safe. Stories by @squarepieguys @sprucerestaurantsf @troyasanfrancisco
Every Monday, we post a schedule of free learning resources to help you leverage Instagram during these times. This week, learn how to build your business’s online presence, get inspiration for Instagram posts and grow real connections with customers. Find links to all these resources in our Learn From 🏡 Stories Highlights (located under our bio above ). #LearnFromHome #FacebookBlueprint
Interior stylist Faiza Baig ( @faizabaigdesigns ) is teaching home decor with story highlights. ✨🏡 For the #monthofgood , her beautiful DIY decoration tutorials in Stories uplifts her community at home celebrating Ramadan. Working with other individuals and like-minded small businesses on Instagram has been a proven way for her to promote her art. Her number one tip for capturing Stories DIY content? “Lighting is key,” Faiza says. “Make sure you take the pictures using as much natural light as possible.” Stories by @faizabaigdesigns
Here is this week's schedule of free learning resources to help you manage your business during these times. This week, explore specific Instagram products that can help you increase your business’s visibility and communicate more effectively with your customers. Find links to all these resources in our Learn from 🏡 Stories Highlights (located under our bio above ). #LearnFromHome #FacebookBlueprint
Introducing new Gift Card and Food Orders stickers for businesses to use in Stories. Make it easy for people to support your business on Instagram. Update your app and visit the link in our bio to get set up.
For Days ( @for___days ) is fitting the Earth for better days. 🌎 Whether it’s providing cotton masks in response to COVID-19 or iron-on patches to fix clothing for #EarthDay , the sustainable brand uses Instagram to help put an end to clothing waste. The brand’s “get a mask give a mask” program uses Feed and Stories to engage its community—and help people in need of personal protective equipment. “Our community is made up of awesome people who believe we can all do small things to create a better future, whether that is a waste-free or healthier future,” says Meghan Chatrath, Head of Marketing. The brand’s closed-loop clothing model allows customers to swap older items for new ones, of which For Days upcycles in the process. “The idea of being optimistic even in the face of challenges is core to our brand and mission and is even more relevant and powerful now.” Photos by @for___days
sweetgreen ( @sweetgreen ) is inspiring healthier communities by the bowlful. 🥗 In response to COVID-19, sweetgreen pivoted and launched its new Impact Outpost program that allows it and the community to provide free salads to courageous hospital workers and medical personnel. “We have completely thrown out our entire social strategy as it was and are starting from zero to ensure that every touch point feels relevant to the time,” says Alexia Nahai, sweetgreen’s Social Media Manager. “People want newness and people want a distraction, but we need to do that without being insensitive.” Photos by @sweetgreen