Express your business' story.
Express your business' story.
“In marketing Alita, an important part of our digital strategy was to bring audiences into the world of the film,” says 20th Century Fox Marketing Director for Alita ( @alitamovie ), Chris Spelman. Fox wanted to connect audiences with the emotive character and capture the imagination of film lovers through visually compelling video ads. They targeted different audience segments using insights in real time from Facebook’s newly developed Audience Pulse Reporting (a measurement tracking tool specifically designed for entertainment releases ). “The insights gained from the Audience Pulse reports helped us to optimize our targeting during the course of the campaign across both Facebook and Instagram, helping to lift both awareness and intent across all audience segments.” In under a month their campaign in the UK achieved a 9-point increase in ad recall, 5.5-point increase in awareness and reached 7.1 million people on Instagram. 📷 by @alitamovie #SuccessStories
“Our favorite part of Instagram is being able to reflect who we are as a brand through our content on our feed, stories and ads.” says Tender Greens’ ( @tendergreens ) VP of Marketing Jack Oh. From the food they serve to the farmers they partner with, Tender Greens' belief of putting good in and getting good out extends to everything they do. Cooking from the heart with no compromises. “We believe our food is more than just a meal but a way to bring people together,” he says. “Through our Instagram, we seek to capture the community that Tender Greens fosters while also highlighting the hand crafted dishes that people have made a part of their shared experiences with one another.” 📷 by @tendergreens
Happy #4thofJuly! 🎆 🎡 🛥 A place where grand finales never end, Navy Pier ( @navypierchicago ) celebrates the US’s birthday with one of their magnificent fireworks display over Lake Michigan. Known as the “People’s Pier”, the popular destination lives up to its nickname on Instagram with user-generated content and their captivating takeover series. “We encourage our audience to use the hashtag #NavyPier for a chance to get featured on our page, which has been successful for us.” says their Social Media and Digital Specialist Genesis Villarreal. “To date, this hashtag has over 533.4k uses.” 📷 by @navypierchicago
Today on our story, we’re sitting with Facebook COO @sherylsandberg for a conversation around consumers and their changing behavior on mobile, digital’s role in society and Facebook’s focus in 2019.
Ordinary people capable of the extraordinary. Today on our story, we’re sitting down with icon @johnlegend for an insightful conversation on how he uses impactful images on Instagram to share his authentic self with the world, drive social justice and change implicit bias in the justice system.
We’re at Cannes Lions exploring the future of creativity in business. Today and throughout the week, hear from industry leaders shaping the landscape and how brands and agencies are stacking up. On our story now. 🦁
Where the Rainbow Ends was created by the Latvian artist @germansermics The color-led glass architecture reveals a full color spectrum that fades to a white mirror. It’s an experience that explores the ethereal nature of rainbows, as well as the scientific reality that all colored light is visible white light separated through a prism. Inside, music inspired by Tibetan bowls unfolds from a single sine wave to a full sonic spectrum as you see and hear the sound of colored light. Intended as a collaborative art experience visitors are invited to create and share their own art by capturing their reflection in the colored light, mirrors and shadows found within. The installation is a reflection of our continued commitment to supporting diverse communities and culture. It also has an extra special meaning as we commemorate, along with the LGBTQ+ community, the 50th anniversary of the Stonewall Rebellion and the reason for international pride celebrations all over the world each June. #WhereTheRainbowEnds #pridemonth
“We were able to effectively communicate our message in a way that spoke directly to our audiences,” says Ubisoft's ( @ubisoft ) Performance Media Manager Marissa Seward. Ubisoft ran ads in Instagram Stories as a part of their holistic Facebook and Instagram campaign strategy to promote their game Just Dance 2019. Pairing chart-topping hits from musical artists with dancing creators, the game publisher showed the ads to US females aged 13–24, as well as to those with an interest in console gaming and music artists. “In using and refreshing unique, diverse creative, we realized a successful campaign with strong results.” Their 2 monthlong campaign resulted in a 16-point lift in ad recall, 4-point lift in purchase intent and 5 million people reached. 📷 by @justdancegame_us #successstories #justdance
It’s the final day of #E3. 🌚 See the ways brands and fans are playing on Instagram and inspiring the gaming industry, on our stories today.
Today on our stories, we're joining Women in Gaming to celebrate successes and to discuss the current challenges found in the gaming industry. From creators, publishers, developers and marketers, hear how the industry's rallying allies, building bigger communities and moving towards real change. #shetalksgames
We’re at #E3, where gaming brands go to get their game on and get the word out. See how the Facebook family of apps and services are showing up, today on our stories.
Connection, community and representation. 🎮 Learn more console gaming trends and find out what it means for marketers on Instagram leading into E3, on our story now.
"HiSmile has been able to connect with a new, previously untapped audience of young men," says its founder Nik Mirkovic. HiSmile's ( @hismileteeth ) teeth whitening kit gets results in just 10 mins. And on Instagram, the brand's stories ads and creator campaign resulted in a 90% increase in male customers. "In the past, we struggled to reach this demographic, but by using Instagram’s targeting tools and developing relevant video content, HiSmile has seen an uplift with men aged 15–25." 📷 by @hismileteeth #igsuccessstories
Easy, immersive, insightful. 🌈 See how cosmetics brand ColourPop ( @colourpopcosmetics ) taps into Shopping on Instagram and how it can help your business.
"We encourage brand marketers and agencies to have fun, explore and test their possibilities," says LA Kings ( @lakings ) Senior Director of Marketing and Digital Pat Donahue. In the increasingly competitive LA sports and entertainment market, the LA Kings wanted to keep the team at the top of fan's minds. 🏒 🥅 They created goal-winning stories with the help fo agency Soda and Lime to reach more hockey fans and entice them to buy season tickets, resulting in an over 3X return on ad spend. "Instagram and Facebook are vital channels for our social media campaigns, and the staple platforms in our digital marketing mix." 📷 by @lakings #igsuccessstories #nhl #stanleycup
We're thrilled to be honoring the best of the internet with @thewebbyawards 🌐 From the red carpet to backstage, catch our stories later today for a behind the scenes look at the event. Pro tip: Tap and follow #Webbys for all the best moments from the 23rd Annual Webby Awards as they happen.
Last week at F8 we shared some exciting new announcements about Instagram, including the launch of our donation sticker in the US. You can now raise money for a nonprofit you work with or care about directly through Instagram Stories. Create a nonprofit fundraiser and mobilize your community around causes like mental health—and 100% of the money you raise goes to the nonprofit you are supporting. #mentalhealthawarenessmonth
Talking sports talk. 🏀 🎙 Inside the Green Room with Danny Green ( @insidegreenroom ) uncovers stories happening in the NBA, from a player's perspective. Co-hosted by NBA player Danny Green and sports journalist Harrison Sanford, the show shares pieces of their interviews on Instagram for their audience to engage with. “We wanted to reach our audience where they already exist and give them a chance to see and follow faces they recognize and allow them to interact with them,” says the show's Creator and Head of Operations, Amjed Osman. “We wanted a place to continue building community—Instagram was the place for that.” What's their pro baller tip for other businesses on Instagram? “My advice for other businesses looking to leverage Instagram is to create pieces of content that are relevant for your target audience,” he says. “We have found a lot of success in sharing videos on our feed that were relevant and timely based on the content we cover. We also found added benefit in using the ads when looking to promote an event in a specific market—the ads are a key component to reaching the right audience.” 📷 by @insidegreenroom @yahoosportsca #igbusinessspotlight #torontoweek
Creative for the modern mattress never sleeps. 🛏 Splitting its audiences based on behaviors (like website visitors or people with an item in their cart ), mattress brand Simba ( @simbasleep ) ran a series of Instagram and Facebook ads to match prospective customers at their stage of the customer journey. "Being able to have a near-real-time view of metrics on the platform allows us to measure and attribute results—helping us to optimize campaigns, iteratively test and improve our ads and results on an ongoing basis." says paid social lead Andrea Ursini. By optimizing their creative this way, the London-based brand achieved a 73% higher return on ad spend. #igsuccessstories #londonweek
Healthy skin needs care 24/7. Cetaphil ( @cetaphilcanada ) promotes healthy-looking skin for people at every age, every day. The skincare brand wanted to increase brand awareness and interest in its full portfolio of skincare products, boost sales and then measure in-store sales lift. They built video ads showing off their new “day” and “night” hydrating lotions and makeup removers, along with established products. “Our experiences with Instagram and Facebook ads have produced successful outcomes,” says Cetaphil Canada brand manager Ruth Getachew. The one month campaign results were determined by the Nielsen Matched Panel Analysis and a Facebook brand lift study, revealing a 6.94% lift in incremental store sales (in the 90th percentile of Nielsen Matched Panel Analysis lift results ), a 16-point lift in ad recall and reaching 1.6 million people. “Nielsen’s Matched Panel Analysis pilot project enabled us to measure the campaign’s impact against our in-store sales, a definite value-add! The positive results of the sales lift enabled us to validate our efforts—a marketer’s dream!” 📷 by @cetaphilcanada #igsucessstories
To drive awareness and sales for its 2018 collection, Mansur Gavriel ( @mansurgavriel ) ran ads for its products right from the New York Fashion Week runway. 👠 Together with Facebook Creative Shop, they developed a "full-funnel" digital strategy to promote its collection, acquire new customers and drive sales. “Since our collection was ‘See Now Buy Now’—meaning that our audience could purchase pieces right away—we were able to drive both awareness and sales,” says the luxury fashion brand’s president Shira Sue Carmi. During the one month campaign, the ads in Instagram Stories, Instagram feed and Facebook News Feed drove 16.5X more clicks to the website compared to the previous year’s show. 📷 by @mansurgavriel #igsuccessstories #nationalwalkingday #worldpartyday
What happens when hardcore gamers take technology, lifestyle and design into their own hands? Gaming goes to the next level. “Our products have dramatically changed the esports landscape, improving team and player performance along the way,” says ASTRO Gaming's ( @astrogaming ) vice president of marketing Aron Drayer. They used Instagram to tease and reveal their next game changer that allows gamers to take control of their playstyle. 🎮 “Our new ASTRO C40 TR Controller is the next natural evolution of our continued commitment to esports, pro gaming and gamers in general,” he says. “After more than 2 years of development while incorporating feedback from pro gamers, we’re excited to finally get the C40 TR into the hands of customers.” 📷 by @astrogaming #igbusinessspotlight #takecontrol #paxeast
Introducing checkout on Instagram! Now you can buy the things you love without having to leave Instagram. Checkout enhances the shopping on Instagram experience by making purchases simple, convenient and secure. See our story for brands using the checkout feature during the closed beta. And stay tuned for more announcements in the future for a wider release.
Watch our "What's the Story on Stories" panel with @voguemagazine to learn how they leveraged Instagram Stories to promote its September issue and boost subscriptions. And learn how you can use stories to drive results for your business. Link in bio. #instagrambusiness #sxsw #atxweek
Happy International Women's Day! We want to thank and celebrate women that inspire us, empower others and mean business. How will you be honoring women today? #womensday #internationalwomensday #🙋♀️
“During our most important campaign of the year, following a suggestion by LOV, we decided to test ads in Stories for the very first time. We were surprised how this Instagram format brought so many results and such a good return on our investment,” says Oreo BR ( @oreo ) activation manager Vivien Giampani. The world’s best-selling 100-year-old cookie had just launched their “Oreo Challenge” promotion, offering customers the chance to compete for trips to Barcelona and various other prizes. To publicize the promotion, Oreo created different videos tailored to stories showcasing the mini-games people could play on their website and the trip and prizes up for grabs. The agency LOV worked on the media strategy. Out of 17 types of media used in the campaign, Instagram achieved the fourth best cost per lead, cost per acquisition and number of impressions. “Without doubt, the key to our success was exploring the message in the most visually compelling, least disruptive manner possible in the space allowed.” 📷 by @oreo #igsuccessstories #nationaloreoday #oreo
"By leveraging this unique strategic framework, we were able to overcome many of the challenges often present in influencer marketing," says Anheuser-Busch InBev's US digital lead Victoria Vaynberg. Anheuser-Busch wanted to increase brand awareness of its Lime-A-Rita drink with an Instagram influencer campaign. Working closely with agency Hashoff to find key influencers, the beverage brand chose 3 influencers to produce exuberant photo and video ads. Facebook Marketing Partner Kinetic then promoted these ads to Lime-A-Rita's core demographic through the influencers' individual handles. "The combination of Hashoff’s technology and the power of Instagram ad products, proved highly effective in deepening our connection with female consumers and increasing relevance for Lime-A-Rita," Victoria says. The result? Creating more margarita moments by rocketing past the brand's limited organic following and reaching 8.57 million people. 📷 by @sophlog @ritas #igsuccessstories #nationalmargaritaday #🍹
"Instagram advertising was instrumental in making the C.A.T.S. launch successful," says ZeptoLab chief product officer Max Petrov. Their game, C.A.T.S. (Crash Arena Turbo Stars ), lets you build cat controller battle cars and go toe to toe against other player's cars. To support their game’s global launch, ZeptoLab wanted to maximize its app installs. With engaging creative and a strategy focused on 3 key elements, value-based lookalike audiences, placement optimization and worldwide targeting combined with app event optimization, they achieved a 40% increase in install volume compared to previous campaigns. "The state-of-the-art technology Instagram provides helped us introduce our game to millions of people all around the world." 📷 by @cats_the_game #igsuccessstories #cats #😻
"We saw a huge uptake in votes, which wouldn’t have come through conventional advertising formats," says Virgin Media ( @virginmedia ) head of digital marketing & sponsorship and partnerships Gill Worby. Virgin Media turned to Instagram to get more voters for its BAFTA "Must-See-Moment" award. Running its campaign through 4 key stages of the BAFTAs, voting, pre-awards, awards night and wrap-up, the telco company saw award winning results. Compared to other channels, its carousel ads on Instagram Stories saw 42% more vote at a 70% lower cost per vote. 📷 by @virginmedia #igsuccessstories #baftaawards